Some internet hoaxes are like the seasons. They predictably come back around, no matter how many times they’ve already been debunked. That’s exactly what happened Tuesday, when a smattering of high-profile celebrities and public figures with a collective following in the tens of millions were duped by an old Instagram myth. People like Martha Stewart and US Secretary of Energy Rick Perry posted a typo-ridden meme that claims a new rule is about to go into effect on the platform, which would supposedly allow Instagram to use your photos “in court cases in litigation against you.” To be clear, no such rule exists. But that didn’t stop the meme’s many famous posters, including Debra Messing, Rob Lowe, Rita Wilson, Usher, Taraji Henson, Shane Smith, and others, some of whom have since deleted it.
Instagram did not immediately return a request for comment, but a spokesperson told Women’s Wear Daily Tuesday that “There’s no truth to this post.”
Versions of the hoax first began spreading on Instagram and Facebook in 2012, when the two social networks made adjustments to their Terms of Service. At the time, people worried the changes would allow the companies to do anything they wanted with their users’ content; the memes were meant as a Hail Mary attempt to stop that from happening. Facebook, which had acquired Instagram earlier that year, released a statement clarifying that “Anyone who uses Facebook owns and controls the content and information they post.” But the hoax still continued to spread, and has bubbled up and subsequently been debunked nearly every year since.