Somehow it’s September already, which means it’s time for new iPhones. Today, as it’s done for the past year and a half, Apple streamed a virtual launch event from its spaceship headquarters in Cupertino, California. (These remote functions could go on for a while, since Apple has pushed back its plan to make employees return to the office until next year.)
In addition to four new iPhone models, Apple also showed off some other glittering gadgets—including a new Apple Watch and a revamped iPad Mini—and gave updates about its growing services business and the software that runs on its many devices.
Here’s everything Apple announced.
Hello, iPhone 13
There are four versions of iPhone 13 to choose from. They range from the inexpensive Mini’s 5.4-inch screen to the chonky and feature-packed 6.7-inch Pro Max. Designwise, the visual differences on the new models are minor. At least the notorious notch is a teensy bit smaller.
Inside, each phone runs on Apple’s new A15 Bionic chip. It allows for enhanced features like live text analysis, advanced map animations, and instant visual identification of plants and animals, all of which is processed on the device with no help from the cloud. Storage options have gotten a boost too. All the new iPhones start with 128 GB of storage, but for the first time, the Pro phones can be maxed out to 1 terabyte of space.
You can read our report on the iPhone 13 for a full look at its new capabilities. The iPhone 13 Mini starts at $699, the regular iPhone is $799, the Pro is $999, and the Pro Max starts at $1,099. Preorders open up on Friday, and all phones will be available on September 24.
Apple only briefly touched on the privacy features of the new iPhones during today’s event, perhaps because it was eager to avoid wading into the recent photo-scanning controversy it’s found itself in.
Perhaps the most eye-popping update of the whole event was Apple’s new video feature for iPhones called Cinematic Mode. It’s a sort of video portrait mode that automatically changes focus and blurs backgrounds for an adjustable bokeh effect. On Pro-model phones, you can adjust the depth of field and focus even after filming. There’s also the option to film in Apple’s high-quality ProRes format.
The iPhone Pro models received updates to their three lenses: telephoto, wide, and ultrawide. There are also some new advanced options for on-device color correcting and photo enhancements that automatically adjust the images based on the colors and skin tones of the subjects.
New iPad and iPad Mini
The tiniest of iPads got a sizable update. Apple has brought the aesthetics of the iPad Mini more in line with its other recently redesigned tablets. It’s thinner, with more softly rounded corners. The screen is now slightly bigger, at 8.3 inches across. To accommodate this wider format, the Touch ID sensor has been moved to the outer rim. The home button is gone, and there is a USB-C port at the bottom now. It really looks like a giant iPhone!